The Bellitanner brand was founded in 2011 by Michael Pfeiffer Belli and Roger Tanner. We started off with the desire to create a better urban bike.
Although we noticed that fixed gear bikes were becoming more popular, we were not satisfied with the quality, the weight and the craftsmanship.
The complete brand development, the strategy, the corporate identity and the design of the products was done by me and it became one of the most inspiring project in my career.